How To Match Your Coaching Program Success With Greater Personal Financial Reward – GUEST POST

Most business and life coaches would likely agree that what drives them is the desire to help others achieve the personal and professional goals that are meaningful to them.  This support can be effectively delivered through a number of mutually beneficial ways. Some expert coaches market themselves in such a way that attracts clients desiring one-on-one coaching. Though these clients typically pay handsomely for services rendered, is that really how they’re best served, and is it the most effective use of your time and resources?

Perhaps you have been content coaching your clients one–on-one. You develop a rapport with them, share resources, ask the tough questions, celebrate victories and work through challenges. You proudly partake in the successes you helped them to achieve…and you’re exhausted after it all.  Talk with your peers and you’ll likely hear those who conduct one-on-ones admit that they’ve stretched themselves thin and feel they’ve lost some of the joy that once fueled that passion for mentoring.  Many have also expressed a desire for greater income potential than the one-on-one coaching model can deliver.  If you share that feeling of being overburdened and under-compensated, and would like to learn how to maximize both your coaching power AND your financial rewards by learning how to properly design, sell and conduct lucrative coaching programs, read on!

Align yourself with an expert who walks your walk each day and knows how to capitalize on resources. If your search for clients has proven an exhausting endeavor, why not consider reengineering how you package, sell and deliver your coaching programs?  Perhaps the fees you accrue for your services are in the six-figure range with your current delivery model.  Consider taking that same client base and offering group coaching options. Not only will that enable you to accommodate additional clients and send your revenues soaring, but it will offer desirable financial options for your customers.

Taking your current fee structure, consider how consolidating one-on-one time with the 10-20 people you work with into a program where the majority of your content is delivered to the group collectively. The income potential is quite astounding. Also consider that large pool of people who would love to benefit from your expertise but whose budget has not allowed them thus far. Developing a tiered program with varying membership and participation fees will ensure that the people who need you will have access options. Isn’t that why you started coaching in the first place?

So what is there to know about developing a gratifying and robust program, and how quickly can you get your hands on these strategies? Proven coaching industry leader, Ali Brown, founder and CEO of Ali Brown International, LLC, has fine-tuned these skills over the last four years since launching what she considered her first high-priced coaching session, at the time commanding a $12,000 fee. Since that time, and through trial and error of techniques and strategies, her risk paid off as she landed on the 2009 Inc. 500 list of the nation’s fastest growing private companies and is in the running for 2010. Through her in-demand membership programs she teaches her coaching peers how they, too, can experience exponential growth and success. Today, her top tier program generates $100,000 per member, a number she hopes will inspire others.

While most industry coaching programs teach how to coach, Ali’s upcoming Coaching Business Intensive (CBI) will teach you how to create a profitable model with your coaching; profitable, meaning how to add an additional $50,000 to $1 million to your revenues.  Last year her coaching programs alone brought in over $2 million, representing only half of her entire business. What is most exciting is that the demonstrated financial success has not been hers alone. There are limitless success stories from her clients.

The two-day CBI event, during which Ali will be “peeling back the curtain and revealing all her secrets to creating, selling, and running insanely profitable coaching programs” will be offered only once and will cover every aspect of mindset, as well as structuring, packaging and marketing your program, and all the behind-the-scenes details that matter more than you think. As a coach, Ali derives great joy and satisfaction helping others, and is eager to unveil her thoughtfully prepared proven success formulas with you.

Here’s a preview:

The variety of ways to deliver your coaching at a high-ticket price (developing curriculum, designing your core, high-end and membership programs)

Marketing and sales secrets for lucrative coaching programs (why people buy coaching, the money you can and should charge, positioning yourself for success in the market, selling at both live events and online, up-selling, getting positive customer testimonials and success stories, and learning what the “invisible” is, and the secrets for selling it!)

The immense mindset shifts you must make (thinking big, and reversing much of what you may have learned to avoid making the biggest mistake most coaches make)

The back-end logistics of running powerful coaching programs (how to calculate staffing needs, hiring the RIGHT people, recommended vendors, when to outsource or consider partnering with another coach to co-lead your program, setting up multi-tiered programs, avoiding merchant account problems, minimizing expenses, and tricks for ensuring the best deals on hotel meeting and accommodation space)

Hard answers to hard coaching business situations (member retention strategies, encouraging accountability, protecting your reputation and programs)

Bonus complimentary rolling tote chock-full of 20+ checklists, forms, applications and flowcharts used by Ali and her team

If you are ready to elevate your coaching program and income to new levels, consider participating in Ali Brown’s exclusive CBI event on July 21-22, 2010 in Los Angeles, California. This one-time investment will provide you tools for immediate implementation, and desired results are yours for the taking.

Ready to find out more about CBI? http://www.autowebbusiness.com/app/?Clk=3674257

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