7 Telesummit Pricing Mistakes To Avoid – Part 2

Like any other business venture, hosting telesummits carries its risks. However, they can be mitigated by the right strategy, and when it comes to pricing, there are very specific steps to take or to avoid. In the “stay away from me, if you want to succeed” group, we find: setting yourself up for disappointment by offering a FREE telesummit, instead of a FREE preview; ignoring the impact of your niche market and your telesummit topic when choosing a revenue model, and lacking a post telesummit monetization plan (all explained in Part 1 of this blog post), and then…

Not addressing pricing objections in your telesummmit sales copy
If you don’t take care of answering the most common objections on your telesummit’s sales page or in the sales video you create to attract people to your event, you get “punished” twice: you lose attendees which is bad not only from the financial standpoint, but also because that means you don’t get to change their lives for the better, AND you create additional work for yourself or your team, in case some of the visitors take the time and energy for contacting you directly with their questions. Inefficient through and through.

Not using “7″ or “9″ at the end of your prices
A big no-no is skipping the magical numbers “7″ and “9″ at the end of your prices that have been proven to work better than others. Trust these 2 numbers and your orders/telesummit ticket sales will go up. And remember NOT to use cents – telesummits are prestigious events, and adding cents to your prices would only harm you.

Leaving money on the table by not offering a higher-end option
Another mistake you can easily say good-bye to is sticking to one or two options – what that option is, depends on the revenue model you choose – instead of having at least three, one (or more) of them being significantly higher than the lowest priced option. A percentage of your audience (some studies say it’s 4%) will want MORE of you and your telesummit guest speakers that just listening to the calls (or watching the sessions if you’re doing a video summit), so make sure you give them more, otherwise you’re leaving money on the table. What a shame that would be…

If you’d like additional help with this topic, and more profound and detailed information, here’s the good news…

With Leesa Barnes’s help and her very special program called Telesummit Pricing Secrets, you don’t need to worry about pricing mistakes any more.

Leesa has perfected her step-by-step formula based on thousands of hours of virtual event know how, and now, you can get your hands on it for a fraction of what you’d pay her for private consulting.

In Telesummit Pricing Secrets, you’ll learn:

• The 4 revenue models that work and how to choose the right one for your telesummit
• How to use a car buying technique to price your telesummit so it meets every budget, language, learning style and lifestyle (you’ll kick yourself for not using this sooner)
• How one of Leesa’s colleagues iTunes her telesummit content and how you can use this pricing model to attract attendees
• Why the topic of your telesummit matters and why attendees will pay more to attend certain topics over others
• The magic number you must use in your pricing that’ll help you attract a flood of sign-ups

Go to http://ow.ly/6KZzY to get your hands on this program while it’s still offered at this low, low price.

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